You may not be interested in social media, but social media is interested in you.
People have always talked about products, services, and organizations; the difference is now those conversations are recorded and easily joined by anyone in the world. Isn't it better to be a part of that conversation than ignore it?
Why optimize social media? Because that's where the audience is. From MySpace, Facebook and LinkedIn to YouTube, Flickr, Digg and del.icio.us, to blogs and podcasts, social networking sites enjoy ready made communities within which you can participate. Go to where the people are and speak in their own language.
MySpace, Facebook, LinkedIn, and a host of smaller niche social networking sites have become extraordinarily popular. These sites allow their users to connect to one another in a myriad of ways, allowing similar and like-minded people to find one another based on geography, interests, industries, or schools. These sites offer extraordinary opportunities to communicate with very specifc groups of people. And social networking isn't just for kids anymore: the older-than-25 crowd is the fastest growing segment for MySpace and Facebook.